Advertising News

Print Journals in the Library:

Brandweek - current periodical shelves; older issues at HF5801 .A3

Creativity (Advertising Age's) - current periodical shelves; older issues at HF5801 .A292

Marketing Magazine - current issues in Reserve Room; older issues at HF5410  .M37

Marketing News - current issues in Reserve Room; older issues at HF5415 .M3155

Mediaweek - current periodical shelves; older issues at HF6146.T42 M43

Public Relations Tactics - current periodical shelves

Sales & Marketing Management - current periodical shelves; older issues at HF5438 .A3

Online:

AdAge.com

Factiva

-in the "News Pages" section of Factiva, use the drop down box in the upper left column to change the selection to "Advertising/PR"

RDS Business Reference Suite

-use the Business and Industry database to search this area.  Use the Concept Terms

and Marketing Terms to facilitate your search.