Advertising Campaigns

Ad Views

-  A digital archive of vintage television commercials

Major Marketing Campaigns Annual 1998 &1999 (in the stacks @  HF5837.M35)

- Provides information on 80 different companies and their different advertising campaigns.

Includes an overview of the product, how the product has changed, past

campaigns, the target market, the competition, marketing strategy and the outcome.

RDS Business Reference Suite

-use the Business and Industry database to search this area.  Use the Concept Terms and Marketing

Terms to facilitate your search.